Known for its canals, Amsterdam has a population of approximately 800,000 inhabitants and is one of the main financial centres in Europe. Amsterdam also ranks among the cities offering the best quality of life.
In August 2013, Codata listed 870 shops in the centre of Amsterdam, including 774 shops located in shopping streets (89%) and 96 shops (11%) situated in four shopping centres (Kalvertoren - Magna Plaza - Max Euweplein - Amsterdam Centraal Station).
![Répartition des enseignes nationales "mass-market" et des centres commerciaux](/sites/default/files/enseignes-nationales-mass-market-centres-commerciaux_0.jpg "Répartition des enseignes nationales "mass-market" et des centres commerciaux")
Distribution of "mass-market" national retailers and shopping centres
![Répartition des enseignes nationales "haut de gamme et des centres commerciaux](/sites/default/files/enseignes-nationales-haut-de-gamme-centres-commerciaux_0.png "Répartition des enseignes nationales "haut de gamme et des centres commerciaux")
Distribution of "upmarket" national retailers and shopping centres
In shopping streets, national retailers represent 39.4% of all shops. They are located on 5 main axes. From the north to the south, mass-market retailers such as WE, Lush, Bershka and Blokker are situated on Nieuwendijk, Kalverstraat and Leidsestraat while Pieter Cornelisz Hooftstraat and Van Baerlestraat gather "upmarket shops" such as Caroline Biss, Gaastra, Hugo Boss and Marina Rinaldi.
Kalverstraat - Amsterdam
Leidsestraat - Amsterdam
Nieuwendijk - Amsterdam
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Coolcat - Amsterdam
G-Star Women - Amsterdam
Hunkemoller - Amsterdam
WE - Amsterdam