"Benchmarking" consists in studying and analysing what already exists in order to draw inspiration from it and make the best of it. Generally, this involves studying and analysing management techniques and modes of organisation.

"Codata Benchmarking" consists in studying, comparing and analysing the existing locations of Retailers and the characteristics of the Commercial Sites in order to draw inspiration from it and make the best of it to improve network performance, refine the merchandising plan of a Commercial Site or complete a study.

The observation of the field reality makes it possible to identify indicators (or "benchmarks") that will help in making decisions.

 

 

  • Draw up a leasing plan

    • By searching for Retailers which are not present in a Commercial Site, a municipality, an urban unit, an isochrone or in any type of geometry

    • By searching for Retailers which are present in Commercial Sites which have the same characteristics as the Site in which the retail unit available is located

  • Draw up a development plan

    • By searching for Commercial Sites in which a particular activity is non-existent or poorly represented

    • By searching for Commercial Sites in which a particular Retailer is present or absent

Answering these questions becomes very easy with Codata Explorer and requires nor prior training or the use of complicated softwares.

The Codata Focus "Benchmarking Commercial Sites & Retailers" discuss these questions through two concrete examples. We also discuss further answers that can be provided through data import (Xls files) into your own information systems.

Download the Codata Focus “Benchmarking Commercial Sites & Retailers – Draw up a Leasing Plan” for free

Download the Codata Focus “Benchmarking Commercial Sites & Retailers – Draw up a Development Plan” for free